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Frequently Asked Questions

Paint the Town Pink doesn’t happen over night, it takes the dedication of a number of volunteers and businesses across all of our Pink Towns.  To make Paint the Town Pink as easy as possible for our towns, we have compiled a list of frequently asked questions regarding everything from when the event takes place to planning and promoting town events and business promotions.  If you don’t see the answer to your question below please feel free to contact us.


When is Paint the Town Pink?

The entire month of May, from May 1 to May 31, Hackensack Meridian Health with the help of our Pink Towns will raise awareness of the importance of annual mammography and women’s wellness all throughout the state of New Jersey.


I don’t see my town listed; can I still participate as a volunteer or business?

Yes. If you do not see your town you are still welcome to participate, however you may be responsible for picking up your own kit and/or obtaining your own town approval.  Please contact Hackensack Meridian Health for details.


How does my town get the banner and bows to be displayed in town?

All banners and bows must be approved by the town. If your town has participated in Paint the Town Pink before, they may not require someone to attend a town council meeting, but some towns require a representative to attend a town council meeting to present a proposal to turn the town pink.  Your Hackensack Meridian Health liaison will help you with obtaining town approval and will provide and install the banners and bows.


Please note only towns who have township approval by March 29, 2017 will receive a banner and bows.

How can I get pink bows, flags, and other items?

Due to the incredible participation among our communities, kits (which include bows, flags, and other decorative items) are only provided to businesses, community groups, and schools who register at by April 12. Bows and flags are not available for individual homes.  We do have limited supplies of Pink magnets and other goodies available throughout the month of May at various Pink events.  Visit for more information.


What events are planned for 2017?

Visit or call 855-PINK-411 for the most up-to-date list of Pink events near you.


How do I register for an event?

1-855-PINK411 is the number for all things Pink! Simply dial that number and a representative on the other side of the line will get you signed up quickly.


How do I plan or host an event to support Paint the Town Pink?

While events are not required, signature town events or events at businesses can be a fun rallying opportunity for your town! Events should reflect your town’s personality, and of course, support the mission of Paint the Town Pink.  All events will be considered “third-party,” which means they will be organized and managed by the town committees. Hackensack Meridian liaisons are happy to help with brainstorming ideas and reviewing promotions for the events, but all logistics including venues, permits and approvals from the town, promotion of the event and costs to host the event, will be the responsibility of the committee.


Can I have more than one event?

Yes. Towns are not be limited to the number of events they can host, however all town events will fall under the third party event umbrella.


Does Hackensack Meridian need to approve my event?

Towns should consult their Hackensack Meridian liaisons prior to planning an event in order to ensure the event supports the mission and the brand, and is not being planned the same day as other Pink events.

How will my event be promoted?

Town event promotions will be primarily the responsibility of each town, but Hackensack Meridian is happy to help spread the word through, social media, and other promotional channels.


Can I use the Pink logo or a template to create my event promotions?

We want all of our events, towns, and communication to be brand-friendly. Contact your Hackensack Meridian liaison or visit the “Chair Corner” tab on for access to templates and download our logo.  All flyers should be approved by your Hackensack Meridian Liaison prior to distribution.  Please do not alter the logo or Hackensack Meridian Health/Paint the Town Pink brand in any way.


How can my business, school, or community group get involved?

Participation is FREE! By signing up to be a Pink Partner you will receive a Pink starter kit to help you decorate and display in your store or office front to let patrons know you support the mission.  Additionally, many businesses offer special promotions or activities throughout the month.  For more information and ideas visit


How do businesses sign-up as a Pink Partner?

Visit our “Pink Your Business” page ( and fill out the business participation form, or call 855-PINK-411 to register over the phone.


How can I get my business listed on

Pink Partners who register before April 12, 2016 will be included on Please allow up to 48 hours for your business to appear after it has been submitted.


What is a Pink Promotion?

As businesses sign-up to become a pink partner they are listed on our web site and receive a starter kit which includes items to help pink your business. In addition some businesses may off special discounts or promotions during the campaign to show even more support as well as attract additional patrons to their business. For example sometimes a bakery will have a special discount for pink cupcakes, a restaurant may do pink themed menus, boutiques/retail offer 10% off discounts on pink items in the store, and so on and so forth.  For additional ideas please visit or consult your town chair.  Please feel free to use any of them or come up with your own.  Remember it is completely optional to do anything beyond the kit.


What is the Paint the Town Pink-Pink Fund?

A fund designed to provide wellness services such as education, gynecological care, diagnostic care, etc to the uninsured and underprivileged women in our community throughout the Hackensack Meridian Health Network. If you or someone you know needs a health service, but cannot pay for it through insurance or other means, please contact one of our Women’s Centers, and a representative will walk you through the process.  For more information visit